Available for retainers & projects
Performance Creative Operator · DTC / D2C Ad Specialist

I make ads that sell.

Pairing strong UGC strategy with tight editing to drive ROAS for DTC e-commerce brands across Europe and the US. I think in unit economics: cost-per-winning-ad, hook hit rates, scroll-stop rates.

See the work → Book a call
5+ years editing · 20+ brands shipped · 48hr standard turnaround · Working remote with EU & US brands
Selected brands I've worked with
Duolingo· Pokémon Go· SonyLiv· Bobble AI· Hindustan Times Media· Balanzi· Melba· DrWoof· Fantasy Points (LA Rams)· Kaye Clothing· Govt. of Uttar Pradesh
Selected work

A reel of recent edits.

UGC ads, founder films, VSLs, and brand storytelling — across DTC, SaaS, and editorial. Click any video to play inline.

Featured · Founder video

Melba — Intimacy app for couples

Founder-led brand video for Lucie at Melba. Warm, trust-building, conversion-focused — the kind of storytelling that turns a curious visitor into a believer.

VSL · B2B

VSL — Long-form sales video

Crisp messaging, trust signals, and pacing engineered for B2B conversion. Polished video isn't just aesthetic — it's how you earn the trust.

UGC · DTC

DrWoof — UGC hook variant

Hook-tested UGC for pet apparel brand DrWoof. Part of a raw-footage repurposing system that cut creator spend while maintaining ad output.

DTC · Fashion

Kaye Clothing — Brand ad

Editorial fashion ad for Kaye Clothing. Tight visual language, fast cuts, conversion-optimized for paid social.

DTC · Seasonal

Winter Boxes — Black Friday

Seasonal creative for Q4 — built for the most competitive paid window of the year. Hook-first, urgency-driven.

UGC · Apparel

T-Shirt Brand — UGC

UGC ad for a DTC apparel brand. Hook-tested, A/B-ready, performance-formatted for Meta and TikTok.

UGC · DTC

Pebbles — Instagram UGC

Instagram-optimised UGC for DTC brand Pebbles. Vertical-first cuts, hook-led, designed for cold-traffic conversion.

Beyond DTC

Range matters.

The work below shows what I bring to a brand beyond performance creative — founder storytelling, documentary craft, and SaaS product films.

Documentary · Govt.

UP Govt. — IPM Documentary

Long-form documentary on Integrated Pest Management, produced for the Agriculture Department of the Government of Uttar Pradesh, India.

SaaS · App

FavsHQ — Product video

Product-led marketing video for a SaaS app. Built to communicate the value prop in under twenty seconds.

UGC · Hook variant

Aparna — Hook variant

A hook variant of a creator-led ad. Same offer, different opening line — built for systematic creative testing.

The full 45-video catalog

Including motion graphics, vlog work, celebrity content (Ananya Birla, Duolingo India), and creator reels.

View full reel →
Experience

Five years. Twenty-plus brands. One discipline.

Selected roles. The pattern across all of them: tight performance creative paired with strategic thinking on what actually drives ROAS.

Video Editor at Balanzi
Jan 2024 – Present · Remote · Europe
Performance creative for European DTC brand
  • Sole editor for a European DTC brand; built and executed the full performance creative pipeline for paid social
  • Collaborated directly with founders on ideation, scripting, and ad strategy — not just execution
  • Sourced ad references and benchmarked against top-performing DTC creative across categories
  • Organised UGC creator footage database and developed repeatable editing workflows
Freelance Performance Creative for DrWoof Apparel
Mar 2025 – Jun 2026 · Remote
Hook engineering and UGC workflow systems
  • Produced UGC performance ads and ad scripts; introduced a raw-footage repurposing workflow that cut creator spend while maintaining ad output
  • Audited Meta Ad Library for hook benchmarks and implemented new editing styles across ad concepts
  • Managed and organised a large UGC creator asset database for fast turnaround
Video Editor at The Big Dumb Project
Apr 2024 – Aug 2024 · Remote
Social video for enterprise brands
  • Delivered social video for clients including Duolingo, Pokémon Go, SonyLiv, Bobble AI, and OTTplay (Hindustan Times Media)
  • Used AI tools (Midjourney) for prospect pitch creative; produced aesthetic spec reels as sales generators
  • Created social posts and motion-graphics-led content per brief from the content ideation team
Freelance / Video Editor
Jun 2020 – Present · Remote
DTC, founder, documentary, and editorial
  • UGC & performance ads: DrWoof, Kaye Clothing, Pebbles, The Dirts Store, Winter Boxes (Black Friday), T-shirt brand campaigns
  • VSLs and founder videos: Melba (intimacy app), FavsHQ, South Park Commons Bangalore
  • Documentary: Integrated Pest Management for the Government of Uttar Pradesh Agriculture Department
  • Creator & brand reels: Aradhana Chatterjee, Vediko, Punjabi Chaap Corner (NY/Toronto), Vegholic (Canada)
  • Event and DFS coverage; fantasy sports video content for Fantasy Points (LA Rams / dynasty focus)
Creative Director at Indian Car Scene
Jun 2019 – May 2020 · Lucknow
Automotive YouTube channel
  • Led creative direction; directed, shot (DOP), and edited all content for the channel
About

Editor by craft. Operator by mindset.

I make ads that sell. Specialising in performance creative for DTC e-commerce brands — pairing strong UGC strategy with tight editing to drive ROAS.

I think in unit economics: cost-per-winning-ad, hook hit rates, scroll-stop rates. Every cut gets judged by what it does for the metric — not what it does for the showreel.

Over 5 years editing across 20+ brands in pet, fashion, beauty, food, tech, and lifestyle. Available for retainers and project work with US and EU brands.

Tools: Premiere Pro, After Effects, Midjourney

5+ yrs
Performance creative
20+
Brands shipped
EU + US
Client base
48 hr
Standard turnaround
Brands I've worked with
Balanzi· Duolingo· Pokémon Go· SonyLiv· Bobble AI· Hindustan Times Media· Melba· DrWoof· Kaye Clothing· Pebbles· The Dirts Store· Fantasy Points· FavsHQ· Govt. of Uttar Pradesh· Aradhana Chatterjee· Vediko· Punjabi Chaap Corner· Vegholic
How we can work together

Three ways in.

Start small, scale up. Most clients begin with a single ad to test fit — and stay for the monthly package.

Test the waters

Single Ad

$200

One UGC, VSL, or founder edit — fully formatted, hook-tested, ready for Meta or TikTok. The best way to see if we're a fit before committing.

  • 1 finished edit
  • 2 hook variants
  • 5-day turnaround
  • 1 round of revisions
Start here →
Most popular
For brands actively testing

Performance Pack

$1,000/ mo

10 ad edits per month. Hook variants, A/B-ready formats, performance review on what's working. Designed for DTC brands running 5+ creatives a week.

  • 10 finished edits / month
  • Multiple hook variants
  • 48-hour turnaround
  • Monthly creative review
Book a call →
For brands scaling spend

Creative Partnership

$3,500/ mo

Full pipeline. Hook strategy, script consulting, raw-footage-to-finished, performance reporting. For brands spending $50K+/mo on paid and needing a real creative partner.

  • 15 finished edits / month
  • Hook & script strategy
  • Performance reporting
  • Priority turnaround
Let's talk →
How it works
01

Quick call

20 min to understand your brand, offer, and what's currently working in your ad account.

02

Send raw footage

You drop assets in a shared folder. I work from creator footage, product B-roll, or both.

03

First edits in 48hr

Hook variants, multiple aspect ratios, ad-account-ready exports. Built to test.

04

Iterate on winners

We look at what's spending and scale those — same hook new actor, same script new visual.

Let's work.

Quick replies. Honest opinions. Real edits, fast.

aviralworks@gmail.com
LinkedIn X / Twitter YouTube reel