Pairing strong UGC strategy with tight editing to drive ROAS for DTC e-commerce brands across Europe and the US. I think in unit economics: cost-per-winning-ad, hook hit rates, scroll-stop rates.
UGC ads, founder films, VSLs, and brand storytelling — across DTC, SaaS, and editorial. Click any video to play inline.
Founder-led brand video for Lucie at Melba. Warm, trust-building, conversion-focused — the kind of storytelling that turns a curious visitor into a believer.
Crisp messaging, trust signals, and pacing engineered for B2B conversion. Polished video isn't just aesthetic — it's how you earn the trust.
Hook-tested UGC for pet apparel brand DrWoof. Part of a raw-footage repurposing system that cut creator spend while maintaining ad output.
Editorial fashion ad for Kaye Clothing. Tight visual language, fast cuts, conversion-optimized for paid social.
Seasonal creative for Q4 — built for the most competitive paid window of the year. Hook-first, urgency-driven.
UGC ad for a DTC apparel brand. Hook-tested, A/B-ready, performance-formatted for Meta and TikTok.
The work below shows what I bring to a brand beyond performance creative — founder storytelling, documentary craft, and SaaS product films.
Long-form documentary on Integrated Pest Management, produced for the Agriculture Department of the Government of Uttar Pradesh, India.
Product-led marketing video for a SaaS app. Built to communicate the value prop in under twenty seconds.
A hook variant of a creator-led ad. Same offer, different opening line — built for systematic creative testing.
Including motion graphics, vlog work, celebrity content (Ananya Birla, Duolingo India), and creator reels.
Selected roles. The pattern across all of them: tight performance creative paired with strategic thinking on what actually drives ROAS.
I make ads that sell. Specialising in performance creative for DTC e-commerce brands — pairing strong UGC strategy with tight editing to drive ROAS.
I think in unit economics: cost-per-winning-ad, hook hit rates, scroll-stop rates. Every cut gets judged by what it does for the metric — not what it does for the showreel.
Over 5 years editing across 20+ brands in pet, fashion, beauty, food, tech, and lifestyle. Available for retainers and project work with US and EU brands.
Tools: Premiere Pro, After Effects, Midjourney
Start small, scale up. Most clients begin with a single ad to test fit — and stay for the monthly package.
One UGC, VSL, or founder edit — fully formatted, hook-tested, ready for Meta or TikTok. The best way to see if we're a fit before committing.
10 ad edits per month. Hook variants, A/B-ready formats, performance review on what's working. Designed for DTC brands running 5+ creatives a week.
Full pipeline. Hook strategy, script consulting, raw-footage-to-finished, performance reporting. For brands spending $50K+/mo on paid and needing a real creative partner.
20 min to understand your brand, offer, and what's currently working in your ad account.
You drop assets in a shared folder. I work from creator footage, product B-roll, or both.
Hook variants, multiple aspect ratios, ad-account-ready exports. Built to test.
We look at what's spending and scale those — same hook new actor, same script new visual.